Interesting article on De Beers and the diamond industry

Though De Beers just gained access to the U.S. by finally giving their mea culpa, it sounds like they may still have a rough road ahead.  Compound this with zirconia getting better and better all the time, and things really start looking good for the consumer.

Of course, do diamond consumers really want them to be cheap?  Isn't a diamond just a compact way of showing off money?  I dunno, delores opted for a pearl, bless her heart.

Link